In an unknown territory, at an unknown time, was a scientist who uncovered and isolated the archetypal vices of humanity. For an unknown amount of time, after meticulous experimentation and understanding, she finally discovered the antidote for each one of them and the embryos she was nurturing in her laboratory evolved into sovereign divine humans.
This is the story of human flaws, transmuted into their exaltation and redemption.
The Art Of
My journey with fashion started very late, a year before my baccalaureat, when I had to choose a profession.
I was taught the trade of Haute-Couture in Paris and after my Graduation as a Valedictorian, I interned with Iris Van Herpen and later moved to Dubai, where I discovered Entrepreneurship.
After coming back to Luxembourg in 2014 I found an Atelier and started working on my first official Fashion Show under the label FZA - FEYROUZ ASHOURA, which so far was my last one.
The fashion industry was not cut for me; I realized it was not about Fashion for me, it was especially fabric manipulation and textile research & development that helped me express philosophical and alchemical contemplations pertaining to the condition of being human in a world of nature vs machine, a highly tactile & visual exploration of questions that were in my subconscious at that time.
I have experimented a lot with paper and developed my own signature pleating technique that resembles vertebrae and ribcages.
Alongside leather, silk (especially triple organza) and wool, I loved exploring with unusual materials like foil, rubber and pushing fabric manipulation to its most extreme boundaries.
" Feyrouz has an unexpected approach in her creations. Her inspiration roots in nature, and particularly untamed nature.
Attracted by forms that are complex and sharp, she experiments with the concepts of defense mechanisms, armours, exoskeletons and the thoracic cavity, which she reinterprets and revisits in different materials.
She likes to address issues or objects that at first sight look grotesque to transform them into poetic perhaps innocent forms through her manipulation of materials and research in texture."